Ten years ago, it was still difficult to see some international brands in the domestic retail market. But today, the vast majority of internationally renowned brands, such as LV, GUCCI, DIOR, etc., have opened stores in China and have also produced products for Chinese manufacturers. The influence. Under this circumstance, how Chinese companies create luxury brands is undoubtedly an urgent new topic.
In this regard, Zhang Yuejin, general manager of Lufthansa Friendship Mall, believes that compared to popular brands, luxury brands can bring greater value to target customers. This value is not merely a function of products, but is concentrated in them. The brand's cultural composition, therefore, must add spiritual value, cultural value, and added value on the basis of functionality. “Only when the added value is exceeded, consumers are willing to obtain more spiritual benefits and are willing to pay more for it, and at the same time embody the taste of consumers and bring more happiness to consumers. This brand will grow up†. We should learn more about the background and laws of luxury products from the perspective of ideas, processes, and ideas.
Yansha Mall, opened on June 30, 1992, is the first Sino-foreign joint venture retail business enterprise in China. After nearly 15 years of meticulous construction, Lufthansa has become a high-end retail brand that is renowned throughout the country and even the world.
As Zhang Yuejin, general manager of Beijing Lufthansa Friendship Mall, said in an interview, Yansha Mall is a shopping mall for high-end consumers in China and China. In recent years, with the adjustment of business strategies, more and more International luxury brands enter the Yansha Mall. At the same time, the domestic brands that come to Lufthansa to negotiate are too numerous to enumerate. These brands hope to rank among the world's luxury goods brands to enhance themselves. Zhang Yuejin, who often deals with luxury brands, has a deep impression on the gap between domestic brands and international brands, and has unique insights on the rapid growth of Chinese brands into international brand names.
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