With the approval of the State Council, China has decided to set up the "China Brand Day" on May 10 every year since 2017! This is a great news to all Chinese brand owners who are committed to state-owned brand building, marking a major step forward for China in its path of "deepening supply-side structural reforms and opening up a new era of independent brand development." As one of the representatives of local apparel brands, the national men's brand - Hailanzhai Co., Ltd. (hereinafter referred to as "Hailanzhai") is about to make new initiatives. The reporter learned from this reporter that in order to strengthen R & D, Home is rapidly advancing the establishment of a research and development base in Shanghai in order to attract relatively high-level development team. Haitong Securities analyst Yu Xuhui believes that the refined product development point of view, the precise positioning of customer needs is the general direction, Helan House is expected to try different styles through the new brand, is Xu Hui seems that when the product cost to achieve a certain To the extent that quality and design will be the focus of the future to enhance the direction to meet the current young fashion trends. In 2017, Hailan House will focus on improving its product capabilities in terms of planning and design. This will be accomplished through the establishment of a research and development center in a fashion cluster such as Shanghai. The future of the main brand Heilan House will be aimed at people in different regions of the product refinement, in line with the needs of the local population. At the same time the company is expected to pass the second half of the new brand of water test light business, tide brand and other new styles to meet the richer clothing needs. Women's section, love living rabbit grow rapidly, the future is expected to maintain rapid development. On the basis of accumulating experience of ladies 'apparel operation, we will nurture or incubate qualified talents in the domestic women's garment industry base to further enrich the line of ladies' apparel brands. The reporter also learned here, is expected in August-October, Hailan home new brands will be introduced, including light business (men), tide brand (men), home Museum (similar to zarahome), children's clothing Its launch) will have a pilot, the company hopes to get consumer feedback through the pilot to more clearly the direction of the company's new brand incubator. Yu Xuhui introduction, as of the end of the first quarter, Heilan home total number of brand stores 5345, a net increase of 102, of which 217 new stores, shut down 115 stores, continue to maintain a full year Helanlan House brand shop 350 , Love living in rabbit and sea a total net addition of 400 plans. In the first quarter of 2017, Hailanzha net net addition of 27 stores located in shopping mall stores, with the beginning of the year planning will be about 1/3 of the store opened in the mall's planning. At the same time in the mature shoppingmall, Heilan home Pingdingshan level is better than the street stores, high-quality channels and the combination of obvious results, the future Heilan House will gradually pay attention to shopping malls channel. In recent years, Hailan home to seize high-quality channel resources, increase the shop density on the same commercial street, although the overall sales increase, but also diverted the effectiveness of the old shop. Heilan Home is expected to focus on key management this year, enhance the efficiency of street shops, while the new shop to fill the blank area based.
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