After throwing 180 million yuan, Xiaomi Mobile became the title sponsor of the famous online red show "Qi Yu said." In this online red show, the hostes Ma Dong, He Wei, etc., have smashed the Xiaomi mobile phone to advertise: "Get out and do things." Lei Jun also recently appeared in the image of "male god" in this program. Unlike other "goddess" and "goddess" who received the appearance fee, Lei Jun's appearance is obviously sponsor welfare. However, Lei Jun did not fall into the arrogant debate program. His introduction to Xiaomi Black Technology was also cut into a "ghost advertisement" to become a hit video. In terms of being close to young people, Lei Jun and Xiaomi mobile phones have been doing their best.
Gold master
The already mature Internet variety show "Qi Yu said" is a language program that discusses the discussion of a certain point of view in the form of debate. Both sides have their own opinions. Ma Dong, Cai Kangyong and others as the mentor also participated in the debate.
Another feature of this program is the Madong fancy advertisement from the beginning of the first season, from the "drinking to 99" bright brand Mosleyan yogurt to "the money is not as good as the van" There are Fan APPs, which have been seamlessly connected to the advertisement by Ma Dong. In the fourth quarter of Xiaomi’s mobile phone investment, Lei Jun directly became a “male god†and participated in the production of the program.
In the program, He Wei said to Lei Jun: "I actually don't like the current saying that the program group name is called 'Golden Lord Dad'. I think this is a very vulgar statement." Ma Dong immediately Follow up and say: "Yes, it should be called Grandpa."
He Wei immediately said that the Xiaomi mobile phone is called "Qi Yu said" because this is a really good program, mutual benefit and mutual respect, and should not be called Dad. Then turned a head and said to Lei Jun, "Right, dry!" The audience aroused a smile.
Lei Jun wisely replied: "Be sure to guard against the teacher He gave us a pit."
One of Lei Jun’s participation is a discussion. “If you can customize the perfect life for your child, do you want to customize it?†Lei Jun firmly stood on the opposite side and thought, “If you customize, you just want to turn the child into what you want. Instead of what he wants." Cai Kangyong asked slyly: "If you can customize a perfect mobile phone with one click, do you want to press?"
Lei Jun thought for a moment and broke the golden sentence: "The mobile phone is an industrial product, and the child is a work of art."
Unconsciously, the Lei Jun, who was ridiculed by the public as "Rebs", has gradually stepped out of the embarrassment of being ridiculed in the past, even though he is still wearing a black body.
Going out of the country's millet
Lei Jun’s “Singularity†recording was also the time when Xiaomi’s mobile phone opened the first millet home in India in Bangalore, India. Xiaomi plans to open a millet home in Mumbai, Delhi, Hyderabad and Chennai. Consumers can buy a range of millet products at the Xiaomi home, such as mobile phones, mobile power, headphones, bracelets, air purifiers and releases in India. Eco-chain products. These millet homes opened in the future have separate areas for “rice flour†to experience more millet products.
Xiaomi’s vice president and general manager of Xiaomi India, Manu Jane, said, “We believe that the operating model of Xiaomi’s home will have an impact on India’s offline retail industry. Once we have perfected the business model in these cities, our future At least 100 millet homes will be opened within two years."
India is almost a battleground for the major brands of mobile phones. As the world's second-largest Internet user market with 220 million people, Indian users are at a critical juncture in turning to smartphones. At this moment, the Indian market is likely to gain a foothold in the global market. "The Chinese branded smartphones have significantly improved their hardware design, software flexibility and user interface (UI) integration," said Patak, a designer of the market research company's "alignment research." The market and product trends are also very positive."
Lei Jun said on Weibo on May 17 that according to the IDC report, Xiaomi ranked second in the Indian market in the first quarter of 2017, up 39.8% from the previous month. According to the latest data from market research firm Canalys, the online sales of Xiaomi's mobile phones have topped the list. Strategy Analytics released in April also pointed out that Xiaomi has become the most popular mobile phone brand in the Indian market, with a popularity rate of 26%, and Samsung and Apple rank second and third.
Prior to this, Lei Jun also revealed that he had visited India not long ago, and talked with Indian Prime Minister Modi, and took a selfie with Xiaomi mobile phone, which is extremely rare! The two are very excited.
Strategic transformation in online and offline integration
The opening of the Indian market has a very strong relationship with Lei Jun’s thinking about strategic transformation. In February of this year, Lei Jun also reflected on Xiaomi’s business model at the Yabuli Entrepreneur Forum. Lei Jun said: “I think Xiaomi’s business model should not be e-commerce, it should be new retail.â€
Lei Jun said, "An indisputable fact is that even in the mobile phone market, 50% of the market share, only 4% in the entire market. Today's traditional retail and traditional channels are still 80% of the market, the biggest problem encountered by Xiaomi, It is how to break through the barriers of the business model." In the past 2016, millet mobile phone shipments fell sharply, and Xiaomi faced greater competitive pressure.
The new retail concept proposed by Lei Jun was implemented in India. He believes that the retail industry should be armed with Internet thinking, making it a more efficient sales channel. E-commerce sales were chosen because traditional channels are very inefficient, but with the development of the Internet, e-commerce is no longer the only channel.
In Lei Jun's view, Xiaomi's home should be a commercial practice. Through this practice, not only will Xiaomi's full range of products be accessible from the Internet to the offline, but also help the efficiency of the entire retail industry.
In addition to his own Xiaomi home, in India, Xiaomi also cooperated with JustBuy Live and Foxconn's InnoConn to expand distribution channels and increase sales of Xiaomi smartphones in small cities and towns. This cooperation will give Xiaomi the opportunity to settle in 5,000 shops in a short time.
The Indian media "The Times of India" published an article on the front page, introducing Xiaomi's business model "Internet +" and that Xiaomi has Internet genes. The Times of India believes that since China and India are both developing countries with large populations, Xiaomi’s success in China is worth learning in India.
In an interview with The Times of India, Lei Jun said that e-commerce is still unable to completely replace the physical retail industry. For a long time, offline retail is still an important part of many countries' economies, but when it comes to traditional retail In business hours, many people may think of high rents and labor costs in the first place, and the price of retail goods will rise, and the cost of user experience and service will become higher.
High efficiency and low cost are the inevitable demands of users' mature consumption. Lei Jun believes that the “new retail†advocated by him is a new model that combines the advantages of online and offline, with high efficiency of e-commerce and low retail of offline entities. The cost and “visible, tangible†experience and service provide users with high quality products at fair and reasonable prices.
Lei Jun believes that offline stores under the “new retail†model can ultimately achieve the same efficiency as online e-commerce.
Investment winner
During the two sessions in 2016, when Lei Jun was interviewed as a representative of the National People's Congress, he made a statement that “Millet is not listed within five yearsâ€. He said that he is well aware of the advantages and disadvantages of listing. For example, the listing has requirements for the short-term stock price of the company. If the company is not qualitative enough, it is easy to succumb to the pressure of the capital market. At the Summer Davos Forum held in the same year, Wu Xiaobo talked to Lei Jun and asked the crowd to ask, "Why is Xiaomi not listed?" In this regard, Lei Jun said: "We do not lack money, there are 10 billion in cash on the account. But in fact, the listing is not necessarily lack of money. In many cases, the appeal of listing comes from investors and the option to make a fortune Employees, not entrepreneurs."
However, Lei Jun’s Xiaomi is not listed, which does not mean that Lei Jun is not an investment winner. Beijing Jinshan Office Software Co., Ltd. (hereinafter referred to as “Jinshan Officeâ€), which is owned by Lei Jun’s old owner, Jinshan Software, has recently reported the IPO after turning a profit.
Jinshan Office recently disclosed the prospectus on the website of the China Securities Regulatory Commission. The company plans to publicly issue no more than 41 million new shares on the GEM of the Shenzhen Stock Exchange. The sponsor institution is CICC. According to the prospectus, Jinshan Office is a leading office software and service provider in China. It is mainly engaged in the design, development, and sales promotion of WPSOFFICE office software products and services. The main products include WPSOFFICE office software and Kingsoft PowerWord. Lei Jun, chairman of Xiaomi Company, is the actual controller of the company. If Jinshan Office can be listed smoothly, plus the three listed companies that were originally held, Lei Jun will hold four listed companies, and his net worth is expected to exceed 100 billion yuan (Forbes list shows that Lei Jun’s worth reached 90 billion last year).
According to public information, the controlling shareholder of Jinshan Office is WPS Hong Kong, and the controlling shareholder holds 67.50% of the shares of Jinshan Office. Kingsoft Software holds a 100% stake in WPS Hong Kong through WPS Cayman. Lei Jun owns a total of 27.06% of the voting rights of Kingsoft.
In addition, Lei Jun as the actual controller and director of Jinshan Office, Lei Jun also indirectly held 1.656% of Jinshan Office through Shun Internet, Qiwen two-dimensional, Qiwen four-dimensional, Qiwen five-dimensional, Qiwen seven-dimensional . These "Qiwen X-dimensional" people are considered to be the employee shareholding platform of Jinshan Office.
Lei Jun said on Weibo on May 24 that “Jinshan’s first-quarter earnings were excellent, with revenue growth of 82% and profit growth of 78%. Among them, Xishanju grew by 79%, Jinshan Cloud grew by more than 100%, and Jinshan Office grew by more than 60%. %, the cheetah that is undergoing transformation has performed well. In the 29 years of Jinshan, the strong growth has demonstrated the innovative vitality of Jinshan."
In 2014, Lei Jun had a photo of 1998 in Weibo. In addition to the very young Lei Jun, Liu Chuanzhi, who is in the prime of his life, and Yang Yuanqing, who is only slightly more mature than Lei Jun, Lenovo Group as an investment in WPS. Ren, Liu Chuanzhi and Yang Yuanqing are accompanied by WPS's “6th†employee, the company's veteran Lei Jun, to visit WPS's new product demonstration. Lei Jun exclaimed: "I have been in Jinshan for more than 20 years. My youth is all in Jinshan. I will always believe that Jinshan will become a great company."
Whether Jinshan will become a great company or whether Xiaomi will become a great company, there is no doubt that Lei Jun is moving forward in the direction he thinks great.
In the debate of "Qi Yu said", Lei Ming’s Wu Da alumnus Chen Ming said that “it should not be doneâ€, should do his job well, let the work prove himselfâ€, said “Bill Gates founded Microsoft, a man, named his company Microsoft, proving that he must focus on a small matter and make it the ultimate. Rice, small enough, not called rice, called Xiaomi. This shows the mentality of the great man and The ideas are all consistent."
Lei Jun said nothing about this.
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