Haidian Path of Enterprise Intellectual Property Operation

In the context of the non-capital function, Beijing is undergoing major changes in economic development. In the overall transformation, Beijing is driving innovation to drive economic upgrading. Especially in the wave of “mass entrepreneurship, innovation” (hereinafter referred to as “double creation”), technology-based enterprises and small and micro enterprises have sprung up everywhere, especially as Zhongguancun000931, the core of the national independent innovation demonstration zone. Haidian District is full of innovation and vitality. In a recent interview, the Beijing Business Daily reporter noted that even for these enterprises, even the “National Science and Technology Innovation Center”, which is backed by Beijing, has encountered a long patent application period, high cost of safeguarding rights, and lack of intellectual property rights. The operation is not satisfactory. How to crack?

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In October 2014, Beijing Yinkeqisheng Technology Co., Ltd. (hereinafter referred to as “Sounds and Sounds”) was established in Haidian. Their products are intelligent audio, a product that is highly integrated and can meet people's needs for sound quality and sound with a small size and simple layout. "At present, we have achieved balance of payments and a slight surplus." The sound of CMO Luo Hongze told the Beijing Business Daily that last year was the technology research and development year of their company, only a high-end product was launched, and this year will be launched with high coverage. 8-9 products for medium, low-end users.

The company's development is getting better, so that the team's confidence is even more satisfying, but they also have troubles. In the interview, the Beijing Business Daily reporter learned that as a pioneering innovative enterprise, the sound of the sound has encountered a common problem in the marketization of technology and products: the patent application cycle is very long. “We applied for patents at the beginning of the company, but we only approve one or two at the moment.” Luo Hongze said that intellectual property protection is especially important for teams like them who have Internet genes, and this speed is for them. Said too slow.

"The most feared after innovation is to be imitated and copied. The protection of patents is very difficult for start-up small businesses like us. The startup team like us, although we are very promising, is alive today, maybe tomorrow will die. Lost, we can only fight." Luo Hongze said very straightforward. Time is the most precious to them, and this is the most serious test and challenge, because the team may not be able to continue.

“Intellectual property rights mainly include trademarks, patents, copyrights, geographical indications, industrial designs, layout designs of integrated circuits, and undisclosed information, etc., which fall within the scope of intangible assets.” Beijing Intellectual Property Management Co., Ltd. (hereinafter referred to as “Beijing” He Mingang, deputy general manager of IP”, told the Beijing Business Daily that for technology-based startups, the application for patents is generally 2-3 years.

Beijing IP is the first state-owned enterprise in the country to carry out intellectual property operations promoted by the relevant agencies of Haidian District Intellectual Property Office, serving the entire process of intellectual property rights of enterprises. "There are many examples like this. For example, a company we serve is also a patent application that was just created by the company. Up to now, there are 3 patents granted. Without patent authorization, rights cannot be exercised, and indeed do not cause business. Convenience."

According to He Mingang, the slow patent licensing is a common problem worldwide. "In fact, the United States, which is innovative and active, is not fast. Even some patents can be applied for 5-6 years. In recent years, China’s patent applications rank first in the world, and the amount is very large, but the reviewers have not increased so fast. Design an objective side."

Under such objective conditions, He Mingang suggested that innovative enterprises must be laid out in advance in the patent system, escorting technology and products, and the sooner the better. "Patent application is a matter of learning. There are many skills. How to apply and when to apply is actually very professional." In addition, He Mingang also mentioned a misunderstanding when companies apply for patents: Many companies believe that patent applications are open. There is no secret at all, so apply for protection with technical secrets. “Technology cannot always be a secret, and it is more costly to protect companies with technical secrets.”

Tap the potential

For start-ups, there are more or less intellectual property problems for large global companies like Lenovo.

According to Gao Fei, the manager of the intellectual property department of Lenovo Group, Beijing's intellectual property rights are both nationally leading in innovation and operation environment, especially as Haidian, the core area of ​​Zhongguancun's national independent innovation demonstration zone. There are many innovative subjects, although the competition is fierce. But the atmosphere of intellectual property is the best in Beijing.

Gao Fei told the Beijing Business Daily that as an innovative company that makes physical products, Lenovo's products are sold in more than 160 countries around the world. In this context, one of Lenovo's intellectual property strategies is to support the healthy development and competition of the company's main business. According to him, Lenovo's global patent holdings have reached 26,000-27,000, which is in the first echelon in the same industry.

Although the team is professional, well-rounded and experienced, Gao Fei said frankly, "The technical update of our industry is particularly fast, and we will encounter the speed of patent licensing that cannot keep up with the speed of technological development. We also hope that the approval of patent applications can be further Speed ​​up."

In addition, in Gao Fei's view, Lenovo's technology is heavily copied, and the high cost of intellectual property rights protection is also a very helpless thing. "Although the domestic judicial environment for intellectual property rights is getting better and better, especially the first intellectual property court in the country has been in Haidian, which further strengthens law enforcement, in practice, because the number of judges and law enforcement resources of the court is limited, most of the time We can’t do fast law enforcement. We hope that law enforcement activities in the field of intellectual property will be more efficient and convenient under the premise of fairness and justice."

“The public’s awareness of intellectual property rights is becoming clearer and clearer, and the atmosphere for protecting intellectual property rights is becoming more and more intense. But frankly, to achieve a very desirable level, it requires the joint efforts of the government, enterprises and the public. A process.” Wang Ying, director of the Haidian District Intellectual Property Office, believes that intellectual property is the “bovine nose” of innovation and development. How to hold this “bovine nose” to lead innovation is the key.

As the core area of ​​the National Science and Technology Innovation Center, the National Technology Transfer Cluster Area, and the National Intellectual Property Demonstration City, Haidian has done a good job in all aspects of intellectual property rights. The innovative work in the operation and protection of intellectual property rights has played a leading role in the country. effect.

According to the latest data, in 2016, the number of patent applications in Haidian District was 70,327, a year-on-year increase of 19%, including 46,649 invention patent applications, an increase of 16.7% over the same period of last year, accounting for 45% of Beijing. The number of patents granted in Haidian District was 348,99, a year-on-year increase of 11.9%, including 17,396 invention patents, an increase of 11.4% year-on-year, accounting for 43% of Beijing. As of the end of 2016, Haidian District had 78,355 effective invention patents, accounting for 47% of Beijing's total, ranking first in the city. The number of invention patents per 10,000 people is 218, which is 27 times that of the total number of invention patents per 10,000 people in the country. This number is almost five times more than four years ago. In the commendation of the 18th China Patent Award, Haidian District Unit won 3 patent gold awards.

Wang Ying bluntly said that even so, Haidian's intellectual property work still has great potential to be tapped. "For example, like the IPR enforcement issues mentioned by Gao Fei, we are also exploring the reform plan." Wang Ying told the Beijing Business Daily reporter that in order to resolve intellectual property disputes, the convenient channel for handling intellectual property disputes in Zhongguancun enterprises, 2015 In August, the Zhongguancun IPR Mediation Center established by Haidian was officially operated. There are 43 major service units, which provide enterprises with free IPR disputes before the prosecution, which effectively improves the efficiency of administrative and judicial resources. Quickly handle intellectual property disputes and resolve conflicts.

"A lot of enterprises, especially the small and medium-sized enterprises in the early stage, only stay in patent application and rights protection in intellectual property work. In fact, the operation of intellectual property plays a very important role in the development of enterprises." Wang Ying said that the enterprise Development is inseparable from capital, especially small and micro enterprises, and effective intellectual property operations can bring them “bigger room for growth”.

On May 27, 2016, Beijing IP and Construction Bank 601939, the Zhongguancun Branch of the company, jointly launched the first “pure” intellectual property pledge loan innovation product – Zhirongbao, which is free of other conditions, true meaning and reproducible. The original intention of this product is to solve the intellectual property financing problem of small and medium-sized enterprises in science and technology.

“Many of the double-creative enterprises are small and micro enterprises, and they are characterized by light assets. But the pledge loans of intangible assets are very difficult.” Wang Ying said that the highlight of Zhirongbao’s products is that the government endorses the enterprise by a third party. Beijing IP as a risk-disposing party allows banks to lend to small and micro enterprises without any risk, which is a real snow for the dual-innovation enterprises.

“Zhi Rongbao landed at the end of December 2016. The company has decided on 30 projects with a proposed loan amount of 125 million yuan. At present, the bank has approved 17 loans with a loan amount of more than 70 million yuan, an average of 4 million yuan per project. In addition, there are 12 projects in the process of approval. Only one of the 30 projects has been “smashed” by the bank.” He Mingang showed the Beijing Business Daily reporter the transcripts of Zhirongbao in the past six months. He specifically said that more than 30% of the approved projects are start-ups, small and micro enterprises, and even some net profits are negative, and more than one-fourth of enterprises are taking exception approval. “These companies are getting loans from banks for the first time. It was impossible to get credit loans in banks before.”

It is understood that in these projects, Beijing IP has also “taken” the priority stocks of 27 companies for investment and loan linkage, and “takes” the exclusive rights to operate intellectual property rights of two companies for five years.

The Beijing Business Daily reporter noted that Haidian’s innovation, that is, fulfilling its social responsibilities and taking into account the market-oriented operations of third-party enterprises, has benefited the government, double-invested enterprises and third-party companies.

“There is still one of the original intentions of our Zhirongbao products, which is to lean towards double-creative enterprises and small and micro enterprises in the policy and support of intellectual property rights.” Wang Ying feels that small and micro enterprises are the most dynamic and their support is “may be More Lenovo and Xiaomi will appear in the future."

"Indeed, for large enterprises, the financial support of several million yuan or even tens of millions of yuan may not bring anything, but for start-ups and small and micro enterprises, perhaps 100,000 yuan of funds are sometimes useful. "He Mingang said.

In fact, the case of leaning toward small and micro enterprises in intellectual property is not only Zhirongbao.

At the signing ceremony of the IPR project held recently, the Haidian District Government and the Beijing Municipal Intellectual Property Office established the first batch of 20 patent operation offices and 10 Beijing Chuangke IP hosting workstations.

“The 10 Beijing Maker IP Managed Workstations are all located on Zhongguancun Venture Street. Unlike big companies, the double-creative enterprise teams are generally small in scale, because there is no independent intellectual property operation department and intellectual property commissioner, often in knowledge. The protection of property rights is very passive, let alone the use of intellectual property rights to promote the rapid development of enterprises. Intellectual property custody workstations are to provide professional and authoritative and efficient intellectual property management "outside brains" to solve their worries and intellectual property rights. Like ordinary commodities, there is an orderly flow here.” Wang Ying said that the IP hosting workstation will provide comprehensive guidance and advice on the creation, application, protection and management of intellectual property rights for enterprises in need.

“In the next stage, we will make Haidian District become the country's leading intellectual property area, and realize Haidian District as the global core area for intellectual property creation, demonstration zone for intellectual property rights, pilot zone for intellectual property protection reform and high-end intellectual property services. The gathering area.” Wang Ying told the Beijing Business Daily reporter that in response to the long period of patent application for innovative enterprises, “we have new solutions and are pushing the landing process”.

Beijing Business Daily reporter Fang Binnan / Wen Wangfei / watchmaking

(Editor: HN666)

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