2016 China Brand Value Evaluation: Xinshen Group's Brand Value of 606 Million

On December 12, 2016, the “2016 China Brand Value Evaluation Information Conference” jointly organized by China Brand Construction Promotion Association, Economic Daily, China Council for International Trade Promotion, China Asset Appraisal Association and other units was held in Beijing. This is the brand value. The launch event was held for the fourth consecutive year. Xinshen Group ranked second in value list in 2015, brand strength: 856; brand value: 606 million yuan.

Chen Gang, deputy director of the General Administration of Quality Supervision, Inspection and Quarantine, said at the meeting: "Strengthening brand building is an effective way to promote the industry to move towards the mid-to-high-end level and promote structural reforms on the supply side." In 2012, China, the United States and Germany proposed "quality, The five elements of service, technological innovation, tangible assets and intangible assets have formed a brand value evaluation system from multiple dimensions in the past four years.

What is a brand? Xinshen Group has its own unique “linen” interpretation. In terms of quality, the natural, environmentally friendly and healthy characteristics of linen fabrics are consistent. The colorful print design, the multi-fiber blending that meets the needs of different consumers, and the layered texture design are the expressions of linen fabrics, and the core is as high as ever. To create a full range of linen services, Xinshen Linen & Sun Lin let linen take the T-stage of fashion and creative clothing, and the end products created by Xinshen Chuangke form a “fan economy” and “extension of the industrial chain”. There is no end to technological innovation, the introduction of foreign technology to develop new environmentally friendly linen fabrics, exploring intelligent textiles to enhance the experience in all aspects, and bringing the linen lifestyle to the public through smart connections and Internet means. To create a new model of the industry, “spot customization” not only set off a linen fabric order revolution, but also brought consumers a richer and more selective on-site experience.

This brand value evaluation information conference is to build positive energy for Chinese brands and promote Chinese brands to the world. "National is the world", a truly good brand does not blindly imitate the international trend and loses its style. The Chinese character of the brand is a passport to the world. Combining Sun Lin for linen clothing design, “Wandering Aristocrats”, “Strokes and Traces”, “Materials and Languages” and “Secret Forests”, each with the theme of Chinese implication, is a modern and fashionable innovative design concept. Nowadays, Xinshen Linen & Sun Lin has become synonymous with “Chinese Linen Fashion” in the international fashion circle.

The power of the brand is born in the enterprise and affects the whole people. Xinshen Group has built a large-scale linen brand system in all aspects and at multiple levels, and the huge impact is also universal. Under the new science of knowledge of linen fabrics, many people have already had the advantages of linen. Under the influence of the Xinshen fashion conference, many people have become ignorant of the linen from the ignorance of linen; Under the influence of guest works, how many people use linen home textile as their first choice when they buy home. Let the public enjoy the linen lifestyle, the dream of the new Shen linen fabric dreamer will come to an end, and the power of the brand will be the strongest support for the road to realization.

Brand is the core competitiveness of a company's advancement and is the commanding height of a brand's international market competition. Xinshen linen shoulders the heavy responsibility, carrying the mission of the linen fabric dreamer, and embarking on a road of innovation in brand building.

Editor in charge: Li Ying

Baseball Cap

Baseball Cap,Custom Baseball Caps,Snapback Baseball Cap,Embroidered Baseball Caps

Dongyang City Feilong Cap Co., Ltd. , https://www.zjflcaps.com