On September 28, the fifth session of the Second Council Meeting of the China Cashmere Distribution Association and the National Cashmere Brand Construction Symposium was held in Erdos City, Inner Mongolia. Present at the conference are Karl Spilhaus, chairman of the International Cashmere Camel Manufacturers Association, Liu Haiming, a well-known brand expert, directors of cashmere branches, industry experts and scholars, corporate representatives, and related media reporters. More than 70 people attended the conference.
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The board of directors passed the work report of the fifth session of the cashmere branch and the key points of the second session of the fifth session of the council; the election was supplemented by Li Lin, deputy general manager of Ningxia Zhongyin Industry Co., Ltd., as the executive vice president and Ningbo Conseil Ni Luoshong Products Co., Ltd. Chairman Xue Yanli and other 10 vice presidents, Inner Mongolia Etuokeqi Yiji Khan Cashmere Products Co., Ltd. Wang Youzhi, etc. 4 executive directors, the Communist Party of China Nangong Lu Lutou town committee secretary Hao Mingquan, etc. 10 are directors. Informed about the work of the National Vine Industry Credit Co-establishment Union since its establishment. The Chairman of the China Association of Livestock Product Marketing Pan Xingshu issued a certificate to the Executive Vice President, Vice President, Executive Director and Director of the Cashmere Branch at the meeting. The meeting was chaired by Zhao Li, secretary general of the China Animal Products Distribution Association.
At the national cashmere brand building symposium, famous brand expert Liu Haiming gave a keynote speech, explaining the strengthening of the brand from the third generation of e-commerce OVO era, the nature of media companies, China's good brands and Chinese dreams, brand incubator pyramids, etc. The importance, necessity, urgency of construction, and methods and ways to build a brand.
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Karl Spilhaus, president of the International Cashmere Camel Manufacturers Association, talked about strengthening the construction of cashmere brand. He said that brand building can not be separated from quality, and brand building must continue to focus on quality, and can not be neglected in pursuit of short-term interests. With regard to product quality, he called for government departments, industry associations, and cashmere companies to work together to promote the healthy development of the cashmere industry, and to protect the pure and high-end nature of cashmere. Li Lin, deputy general manager of Ningxia Zhongyin Cashmere Industry Co., Ltd., shared in his speech the history, experience and future of the company's “Snowdrift†brand building. Qiu Jinyuan, chairman of Huzhou Zhenbei Cashmere Products Co., Ltd., explained the importance of strengthening brand building in terms of brand, quality, and morality. Sun Lianling, director of Qinghe County Cashmere Products Market Management Committee, emphasized in the speech that the connotation of the construction of cashmere brand is inseparable from the elements of quality, fashion, and technology; Zhang Shouqi, general manager of Handan City Shengxuehai Cashmere Co., Ltd. combined the company’s “ "Water and black hides," said that cashmere enterprises to strengthen the brand building to identify the positioning, cashmere brand building to form a dislocation of the hundreds of flowers, we must jump out of cashmere construction of cashmere brand. Representatives from various companies made suggestions and suggestions on strengthening the brand building of the cashmere industry from different angles, and expressed the importance and ways of strengthening brand building.
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The cashmere industry brand building symposium was held during the “First Erdoo International Cashmere Fair and 2016 Ordos International Cashmere Industry Innovation Conferenceâ€. It played a leading role in the brand, deepened the reform of the supply side of the cashmere industry, and promoted the transformation and upgrading of the cashmere industry. Innovative development and green development are of great significance. =
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