How to dominate the underwear brand adverse economic growth
Recently, it has been reported that well-known underwear brand An Lifang, urban beauty in the first half of 2016 there is a significant decline in sales performance, under the influence of domestic economic factors, underwear industry also seems to have encountered difficulties in development, but in fact it really is the case?
In fact, the real situation on the contrary, the domestic underwear industry is actually in a stage of rapid development, China has a huge market space. Through market analysis, we can see that with the continuous emergence of domestic underwear brands and the international underwear brands targeting the Chinese market, competing to enter the Chinese market, we can see that the Chinese underwear market is still full of vitality and still has a very promising market prospect. However, Increasing the market brand, which also makes the domestic underwear industry, underwear market competitiveness intensified, such as Embry, urban beauty and other underwear brand performance decline is only an increase in market competitiveness as a result.
Relative to Embry, urban beauty and other underwear brand performance decline, in contrast with the neonatal underwear brand boudoir from Shenzhen in the first half of 2016 has been very active, not only the steady growth of sales, market influence also achieved rapid Enhance, reveal the strong market competitiveness of the boudoir underwear brand. .
In the increasingly competitive market conditions in the industry, what is the promotion of girlfriends 'adverse economic growth'? Analysis of the reasons for the rapid development of boudoir underwear brand has the following four points:
First, compared with the traditional underwear brands that were developed in the early stage, the market is saturated with the maturity stage of the development and the market is saturated with the brand development. It is still far from its market saturation and the market exists Great potential.
Second, the product is fundamental, there is no good product, there is no strong supply capacity of the product, the brand wants to develop, that is not good to say that is che dan. In the same time, Gui Mi own two modern underwear production plant, the market supply capacity is effectively protected.
Third, a series of innovative measures strong brand strength, expanding the brand's influence. Into 2016, Gui Mi first terminal image to a new upgrade, and subsequently become vice president of Shenzhen Underwear Industry Association units in April signed Taiwanese actress Chen Derong as the brand image of the spokesman, with this series of change initiatives, boudoir underwear The brand's appeal continues to improve.
Fourth, the speed of the development of stores. Influence of the expansion of the image of the deepening and three-dimensional, so that the boudoir underwear brand more and more investors get the recognition and favor, the number of boudoir underwear brand in the country to achieve rapid growth in the number of boudoir formed a national coverage, The more intensive sales network, which effectively help promote the sales of boudoir underwear sales.
(Source: China underwear network )Cosy Socks,Thermal Home Socks,Non-Slip Indoor Socks,Thick Winter Sleep Socks
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