The 20th Ningbo International Fashion Festival will be completed successfully, similar to next year

(Correspondent Yu Qiaofeng) On October 23, 2016, the 20th Ningbo International Fashion Festival ended successfully. In a short span of four days, 40,000 square feet of exhibition hall brought together China, the United Kingdom, Italy, and France. The United States, Sweden, Poland, Germany, Russia, Japan, South Korea, Hong Kong and Taiwan, China, 283 companies in 13 countries and regions, 264 brands, 6 commercial trade forums and 23 fashion releases. With more than 300 people from more than 30 countries and regions, more than 10,000 domestic and foreign professional merchants and more than 100 important trading groups from all over the world in more than 30 countries and regions in the world, they have negotiated and purchased, not only For the Chinese clothing industry in 2016 to draw a conclusion, it also opens a whole new chapter for next year's journey.

Helping Personalize Customization Leads the Apparel Industry

From batch production to personal customization, clothing custom services that can only be realized at a high price in a manual workshop or designer studio are gradually entering the life of ordinary consumers. Technological advances under smart manufacturing have made it possible to personalize small quantities, and have become a potential stock for many branded companies to cultivate new consumption patterns.

Youngor, as the leading brand of clothing in Ningbo, ranks first in China's garment industry. During the clothing festival, Youngor announced that it will cooperate with five European international fabric manufacturers to jointly create MAYOR, the top private customized clothing brand in China. Hu Gang, general manager of Youngor Garments, said that “Global Quality, Made in China, and Chinese Price” are the characteristics of Younger's cooperation with Europe's top five fabric suppliers. The excellent fabric quality of these five fabric brands, combined with Youngor's excellent workmanship, enables domestic consumers to enjoy the quality of international brands, but the price will be only 1/2 of similar foreign brands. Through the customized model PK international big name brand, the brand influence has once again increased.

Romon introduced the concept of group customization, using an exclusive large database, accumulatively collecting more than 10 million samples of people's body types in China, and customizing professional development for different groups of body types. This technology has obtained national patents. Luo Meng's group customization model not only satisfies the diversified needs of consumers, but also makes the factory's production operational, while reducing the cost of customization.

Apple apparel is the main push their own research and development of smart flexible custom projects, from the order to the delivery of a week to complete, modify the instructions from the manufacturing to complete the completion of 24 hours, information feedback completed 120 minutes.

The thumb cupboard for the first time exhibited relied on its original “online+offline” C2F (Customer?to?Factory) customization model to subvert the traditional clothing manufacturing F2C model. According to the operation director Jiang Kejia, the company was short In the short period of five months, the number of orders has reached tens of thousands. The exhibition also received the attention of many merchants.

The “cloud customization” platform developed by the Ningbo native sweater custom brand Danke Yun and Cixing, from the consumers in the smart fitting room for size measurement, DIY design orders, to the background data transmission, industrial robots began to automate garment processing, the entire The process was completed in one go. It took 7 days to complete the work. Now it can be completed in 1 day.

Innovation Pilot Technology R&D Welcomes Bloom Time

The apparel industry has stirred up smart trends, strengthened scientific and technological research and development, and explored technological innovation perspectives as common issues for companies. At the exhibition site, examples of service enterprises and related upstream and downstream companies cultivating scientific and technological R&D are commonplace. Many of the new technology applications that were moved to the exhibition were “the first in the country” or even “the first in the world”.

Aibo Intelligence has brought an eye-catching "Ningbo-made" nation's first ECG monitoring smart clothes to people's attention. This garment is mainly used to accurately collect ECG and other bioelectrical information through flexible textile fabrics. In simple terms, It is a 24-hour monitoring of the heart through a small monitoring device, as if it were a sentinel for the heart. Whenever there is a situation, he can immediately call the police. “The ECG monitoring smart service will be put on the market by the end of the year and hopefully it will become a business card for Ningbo Zhizhi.” said Zhang Hui, founder of the R&D team.

The one-on-one garment apparatus brought by Cixing is quite noticeable. It can achieve full-automated manufacturing of "one thread goes in and one clothing out". “As long as the raw material can be made into a filament, no matter what material, it can be woven. The style, pattern, and size of the clothes are all controlled by the computer on the side. The designer’s creativity and customer's customization needs are converted by programmers for one hour. You can wear it on your body,” said the on-site staff. At present, only one Japanese company in the world has the ability to manufacture such equipment, but it has not yet put on the market. Cixing is the only company in the world that sells such products. The price of this equipment is about 400,000 yuan each.

ZhiTeng Technology has displayed a national ironing machine that has obtained a number of national invention patents. It is the first ironing machine that combines ironing, drying and folding in China and fills the blank of domestic garment machinery in this field. It is understood that the ironing machine is the last process used for the production of sweaters. When the sweaters are woven out, they need to be hot-pressed so that the size and style can be set, followed by drying, folding, and packaging. In the past, these processes were manual operations.

Next to the Chiteng booth, a sewing machine company named Cavia Automated has produced a slogan of “birth clothes and clothing”. The system has developed hundreds of sets of clothing based on the popular clothing styles and manufacturing techniques on the market. The template, the fabric is placed in the template, a motor switch, the sensor on the sewing machine will automatically dress according to the shape of the template. At present, customers who want to order this product have already reached the end of the year. “I'm being chased by order and get it now. This is also a happy trouble.” Chen Xiaolong, general manager, said with joy.

The high-speed platesetters and cutting machines produced by Ningbo Zhongdao Machinery Co., Ltd. changed the traditional communication methods and realized digitization. Designers could remotely make plates through the Internet, and the line drawing accuracy was as high as 0.01 mm, which was barely recognizable by the naked eye. In addition, smart feeding equipment and smart printing equipment produced by local companies are well received by customers.

These booths on "intellectualism" are always crowded. As one of the largest apparel machinery equipment operators in China, Wang Yujun, general manager of Xinyoucheng, said that in the past, most of the products purchased were large companies with strong strengths, but now many small and medium-sized enterprises have started to actively purchase.

According to the relevant person in charge of the Ningbo City Economy and Information Committee, breakthrough in foreign technology monopoly through independent research and development is the key to Ningbo's manufacturing stepping towards “Made in China 2025”, and only by doing so can the enterprise truly move from the bottom of the “smile curve” to the upstream of the industry chain. Transfer, complete the upgrade within the industry.

Health and environmental protection high-end quality manufacturing came to the stage

The use of high-end, health, environmental protection fabrics apparel in this exhibition has been favored by everyone, a high-end brand Mayor's 198,000 rongmao cashmere coat became the upstart of the current dress festival, MAYOR Division Planning Pan Lijuan told reporters, Llama, known as the “gold of the Andes”, is able to automatically adjust the temperature according to changes in climate and body temperature, always maintaining a comfortable body temperature, and the skin feels as delicate as a baby's skin.

Guangyuan Apparel's "real" baby clothing, more than 80% of its material from the industry is known as the cotton "Hermes" US PIMA cotton and China's Xinjiang long-staple cotton, and the remaining silk, hemp, wool, bamboo fiber Other fabrics are also natural. The dyeing material is extracted from natural materials such as gardenia, orange peel, walnut shell, barnyardgrass, and coffee, and is mainly pink, light blue, and natural yellow.

In the MAXWIN Pavilion, the designer developed soft warm coffee carbon fabrics for lightweight down jackets. It absorbs moisture from the surface of the skin due to the thicker viscose fibers. The kinetic energy generated by the movement of water molecules is retained and converted into heat energy and stored in a small air bladder shaped of fine acrylic fibers to warm the body.

In addition, this year many women's brands such as ESBACK, Midouli, Yaoqin, and water are all mainly Chinese style "eco" design style, all fabrics are taken from natural dyeing and organic fabrics, back to the natural comfortable cotton and linen material, return Warm and beautiful earth color, return to the Chinese natural casual style. Has also been sought after by many merchants. Mi Duo-li was originally engaged in traditional costumes and focused on the European and American markets. However, the competition was too fierce without profit and she could only seek transformation. “The deputy general manager Li Jiangfeng recalled that in 2014 they did market research and found that there were only 30 cotton and linen women's shops on Taobao, and as people’s lifestyles changed, the acceptance of cotton and linen materials became higher and higher. "Therefore, we have determined the development aspect and concentrated our marketing power on the Internet. “At present, the annual output value of this garment company in Zhenhaizhuang City has exceeded 10 million yuan, and it also involves in the fields of import and export trade, creative technology, etc. “In the future, we plan to deploy O2O, using the offline experience store + online sales. "Li Jiangfeng said.

In addition, we also saw a number of fabrics focused on the health and environmental protection of the technology in the autumn/winter 2017 China textile fabric trends. Such as realistic imitation suede fabrics, sensuous sensuous fabrics, laser-pierced embroidery fabrics, etc., predict the future of the fashion market.

璀璨 Showroom Bringing together fashionable frontier forces

Fashion always gives people a kind of stimulation that penetrates the eyes and reaches the soul. In this festival, this “stimulus” will once again be inspired – the French designer Celine. The debut of Bolton (Celine.b) was inspired by the elements of the sea. In the 5 days, 23 fashion shows were launched, and a wonderful fashion event was held in the international fashion trend. Includes the original launches of five avant-garde colleges from Donghua University, Lu Xun Academy of Fine Arts, Shanghai Institute of Visual Arts, Sugino Fashion University of Japan, and Zhejiang Textile Institute; the latest 2016 releases of local brands Shanshan, U-JAR, ZENE, Steve & Vivian and ESBACKDE The show was released in spring and summer; the works of famous designers Wu Qiaoya and Huang Liyong were released, and independent designers from five different regions including South Korea, Japan, France, Hong Kong, China, and Taiwan were jointly released.

In addition, the oldest friend of Fashion Festival and the newest designer of the China Fashion League this time is the sixth time that the work has been released on the Ningbo Fashion Festival. There are 15 designers participating in this event. They are all active young designers in the field. There have been many appearances of Huang Haibing, Zheng Zheng, and Zhang Yi, and Wang Yiyi, Lin Ran, and Wu Xiaopeng have also made their debut in the clothing festival. Not only for the industry to present a new and unique fashion show, but also to Ningbo apparel companies recommend outstanding design talent, help fashion design and industrial development integration, and promote industry progress.

Designer Hu Danni released the personal brand “Shangyu Xian Yue”. This time the Ningbo Fashion Festival is Hu Danni’s first show. She hopes that more people will approve the ancient string moon brand, and hopes to discover some excellent fabric manufacturers. Fabric design and development exchanges, and maintain long-term cooperation. Lin Ran, a designer who came to Ningbo for the first time, released personal menswear brand Chris Ran Lin. The menswear brand was established in Melbourne, Australia in 2013. The design work was exhibited in Australia, Italy, New Zealand and other countries and won many international awards. It was considered by the local fashion magazine media and industry professionals as the most noteworthy Australian men's fashion brand. He said that the platform of Ningbo Fashion Festival made her meet with many excellent fashion designers in China. She can take this opportunity to learn from them. Moreover, the men's clothing industry of Ningbo is very mature. He hopes to find a suitable designer integration store in the local area for cooperation. At the same time, it can cooperate with related menswear companies in product planning, development and design.

Thinking Collide with British Conspiracy to Intrude into Transformational Tactics

During this exhibition, many heavy forums were held intensively, and there were no shortages of seats on the site. Every forum attracted numerous applause. It is sighing that there are too many wonderful things and too little time. At the 2nd China Men's Wear Summit Forum on the afternoon of the 20th, Ningbo City was awarded the first “Model City for Sustainable Development and Innovation in China's Textile and Garment Industry” by the China Textile Industry Federation. At the meeting, the “Sustainable Development Report of Ningbo Textile and Garment Industry” was also published. Experts from all walks of life exchanged views on the development trend of the men's clothing industry in the era of Internet+, smart manufacturing, and innovative growth methods.

On the morning of the 21st at the 2nd China Clothing Fabrication Smart Manufacturing Summit Forum and the Matchmaking Conference, several experts attended the conference and believed that when the “Made in China 2025” pulls off the curtain of a decade of transformation, intelligence and fashion will be applied to the textile and clothing industry. In fact, it is no longer a dispensable streetscape, but a phoenix-style self-subversion and reconstruction. Lin Jianlong, deputy director of the China Sewing Machinery Association, believes that sewing machinery is the basis for the smart manufacturing of the textile and garment industry. At present, domestic sewing machinery is undergoing a transition to high technology, and China has been able to produce a series of highly automated, labor-saving, high-efficiency sewing units and sewing industrial robots, such as electromechanical integrated plain lighters and buttonhole machines, and China has become a veritable fact. Sewing machinery manufacturing countries, is changing to a strong manufacturing country. Many senior experts such as senior engineer Liu Yufei and CEOs of the company have conducted in-depth discussions on the topic of “China's apparel smart manufacturing”.

At the first “Belt and Road” apparel industry international cooperation summit and matchmaking meeting on the afternoon of the 21st, the participating experts discussed how the Ningbo apparel industry seized the opportunity in the “One Belt and One Road” strategy. Yang Jichao, vice president of the China Textile Industry Federation and president of the China Knitting Industry Association, said at the forum that Ningbo textile and apparel companies should seize the “One Belt and One Road” to bring new opportunities for the development of industrial clusters. Under the model of government organizations setting up companies and enterprises to participate in a centralized manner, supporting services and policy management have greatly reduced the risks to the sea. At the same time, industrial agglomeration can also be implemented to guide the sustainable development of enterprises, combined with the advantages of global resources, and to grasp the new opportunities of export-oriented and global development. He suggested that Ningbo garment companies focus on flexible, customized smart manufacturing and a globalized layout.

On the morning of the 22nd, the China Apparel Buyers Conference and the Matchmaking Conference further bridged the gap between buyers and brands. The on-site representatives from the retail channels in Beijing, Shanghai, Tianjin, Fujian, Dalian, Shanxi, Shandong, Guangdong, Anhui, Hangzhou, Nanjing, and Jiangsu included apparel distributors, apparel agents, and department stores. Shopping center and other purchasing managers. At the meeting

Wang Yao, vice president of the China Business Federation, delivered a keynote speech on the “Changing Trends and Responses of the Apparel Consumer Market under the New Normal”. The heads of local apparel brands such as Shang Impression and Chinese Translation and designs from Sweden, South Korea and other countries The division successively promoted the brand and reached a number of cooperation intentions on the spot.

The first China "Clothing Industry + Internet" forum held on the afternoon of 22nd became the best platform for clothing companies to connect with e-commerce. A number of senior practitioners in the field of e-commerce provide clothing companies with Internet procurement, Internet services and Internet market channels, etc. Suggestions. After the meeting, 60 home appliance companies and participating apparel companies started a matchmaking negotiation and prepared to transform the ever-changing Internet thinking into actual products that meet the needs of consumers.

Accurate docking, field results blossom everywhere

"This time I want to look for fashion men's wear at the show." Like Zhang Yu, the men's clothing manager of Changzhou Shopping Center, more and more professional visitors come to visit with a clear purpose, which makes the exhibition more and more Efficient and accurate business matchmaking and cooperation.

The Yaoqin cheongsam customization located in the Women’s Pavilion has captured the favor of many foreigners with its traditional Chinese style and high quality product quality. There are two professional merchants from the United States and Taiwan who are required to represent their products and enter the local market. The first time to participate in the Chinese translation of women's clothing, this custom started with the main women's cashmere sweater, and now her brand is not only cashmere sweater, there are silk, cotton, linen-based clothing. With its unique design style, franchisees have numerous consultations. The CEO of the brand, Zeng Liping, said that in the past we were looking for suppliers, and now we are the supplier. Mi Duoli, the main cotton and linen women's wear, is also the first time this year. According to Li Jiangfeng, deputy general manager of the company, the current flagship store of Midori brand has already ranked 20th in the entire Tmall Mall cotton and linen category. This is the first time that exhibitors with such a large area of ​​exhibitors have expressed a clear intention of joining. There are more than 40. For many years, Steve & Vivian women's clothing exhibition site has signed two franchisees from Chenzhou and Wenzhou, ESBACK women's clothing has received 19 intentions to join, and smart devices are also favored by merchants. Kawei Automation sells two sets of products on site. Latitude and longitude CNC, Zhiteng, St. Reth, etc. all said that the effect was good, and the customers who consulted for further negotiation were more than in previous years.

During the interview, Director Chen Jianping of the Shanghai Department Store Association, which organizes several Shanghai department stores and shopping malls to attend the exhibition every year, said that it has become a habit to come to the Ningbo Fashion Festival every year, where not only good products can be purchased but also can be sensitive. Feel aware of the latest trends. Feng Chen, Minister of Investment of Tianjin Binjiang Commercial Building, stated that while purchasing, the Ningbo Fashion Festival is the most direct window in which we can understand the latest operational changes in the market. ”

On the evening of October 23rd, PEACEBIRD's "Birdman Music Festival" and the closing ceremony of the 20th Ningbo International Fashion Festival were successfully held at Kaixin Golf. Through the cross-border integration of clothing and music, this session of Ningbo International Fashion Festival was successfully concluded. Smart innovative elements. The fashion industry has never lacked disruptors. In the era of new waves, the Ningbo Fashion Festival has been actively pursuing innovation and upgrading, promoting industrial transformation and upgrading, and hoping to promote the steady development of the garment industry in Ningbo. In October 2017, let's continue writing the “fashion” chapter for the 21st Ningbo International Fashion Festival.