Max Mara Women's 2016 autumn and winter new classic legend

As the top fashion brand in the Italian fashion field, Max Mara Women's Wear is a symbol of Italian style. Its ready-to-wear collection is uniquely tailored for women's tailoring, luxurious materials and exquisite details, highlighting the elegant confidence and modern taste of this brand line. Fashionable modern women should have a mature and elegant image that can adapt to trends and suit various occasions in modern life.

Today MaxMara offers 23 quality, elegant and fashionable fashion collections to meet the needs of different people for fashion. Profile, color, fabric, yarn: more than half a century of creativity and ideal achievements in today's fashion kingdom.

"If you take good care of your luxury goods, don't waste your necessities."

- Poet, drama critic, screenwriter Dorothy Parker

MaxMara Classic Secret - 101801

101801 is a coat that combines elegance and luxury. Since its birth in 1981, it has been recognized as the most influential classic coat model. Each edition has sold more than 142,000 pieces. It is a coat that can be worn for life. The fabric uses MaxMara's iconic wool/cashmere blend Beaver fabric, and the kimono sleeves adjust to fit each woman's arm length. The 120cm length is ideal for every woman.

Whenever autumn is getting stronger, the memory of the coat will be instantly awakened. The soft and smooth extraordinary touch, Connaught's large silhouette design, gently sideways reveals the sexy between the shoulder and neck, all from the unique charm of the legendary Max Mara 101801 coat, so that you are in every windy day, Still the star shines.

The 101801 coat was born in the Italian town of Reggio Emilia. The computer records the sewing speed of the good workers. After each manual press of the foot pedal, the sewing speed is affected by the computer's speed and the pace is the same as the last time. , to ensure that every sewing process is consistent and quality is guaranteed.

In 1981, a French coat designer Queen Anne Marie Beretta improved the design of a coat, number 101801.

(101801 coat of Anne Beretta design manuscript)

(Max Mara's masterpiece - 101801 coat)

The spirit of Italian-style craftsmanship means the dedication to detail and quality. The production of a coat requires extremely rigorous and meticulous processes. 37 different steps take 168 minutes to complete.

In the 35 years since 1981, a sales myth of over 142,000 pieces of clothing sales has been created, which shows that it will never lose its status and enduring fashion status.

Until today, the 101801 fashion style

Still young

Constantly giving new meaning

The extraordinary design and elegant temperament of the 101801 legendary coat breaks the boundaries of age, making it a valuable collection that is handed down from generation to generation.

MOTHERS & DAUGHTERS

In autumn and winter of 2016, Gigi Hadid reinterpreted MaxMara's most classic 101801 camel coat with his own instincts and insincerity. The blockbuster was performed by fashion photographer godfather Steven Meisel. The slightly wet hair was sexy and charming.

Nature's unique camel exudes a subtle sense of urbanity, stylish and elegant, generous and dignified, fashion interpretation of the glory days of the legendary coat of 101,801.

New winter and autumn selection

Maxmara classic cashmere coat, Zibeline (purple effect) to deal with long-line wrapped coat, full of style and practicality, inclusive, and suitable for different body type wear.

The jacket of the short jacket style uses Lacon nappa sheepskin fur, natural hair curling, short fluff feel fine and smooth, the color is MaxMara unique tobacco color, both classic and stylish, can be wild good.

Unique jacquard knit, can be worn on both sides, tassels, a geometric pattern, with Scottish plaid wool dress, unique modern fashion sense.

Alpaca wool mohair blended, fur coat effect, fashion and environmental protection. The Bauhaus design of the color block, with a three-dimensional geometric sense, stylish and noble.

Wool and cashmere-blend striped hand-knitted knit vest with brightly coloured stripe stitching for playful color collisions. Slender lines are also one of the trends in this season.