Innovative Dreams: New Shen linen fabric dreamer at China International Fashion Week

If Xintiandi is the fashion center of Shanghai, then 751D PARK is the fashion gathering place of Beijing. At 14:00 on October 29th, Mercedes-Benz China International Fashion Week's new Shen Lin & Sun Lin "Wandering Aristocrats" special exhibition will bloom here. From the traditional textile to the production of linen products, to the international fashion T-stage, every transformation of Xinshen linen is inseparable from the brave and innovative spirit of seeking new changes.

The flowing and laid-out cutting lines, the natural and rustic linen color, outline the calm and indifferent temperament of the wandering nobles. This group of wandering aristocrats has unique insights and persistence in fashion, and has a spirit of seeking high-quality life. With the design concept of “spiritual freedom and folklore integration”, Xinshen Linen & Sun Lin will bring linen, Chinese culture and modern fashion closer together, and finally merge and sublimate the bright colors of the fashion world.

2011 New Application Group, has more than 12 million meters of foreign sales, capable of producing comparable to silk linen fabric, has a complete industrial chain mature traditional "Chinese flax top ten enterprises." However, the dream of Xinshen Flax does not stop there. How does traditional linen fabric blend with fashion creativity? Can Chinese grass enter the international fashion trend? Chairman Li Jianfeng is also carrying the dream of linen culture innovation.

The cooperation with the designer Sun Lin has solved these problems. Sun Lin, who has a strong sense of Chinese culture, has a dream of linen fabric that coincides with Xinshen Flax. Xinshen Linen offers thousands of quality fabrics of different textures, and Sun Lin creates creative inspiration to create. For several consecutive years, Xinshen Linen & Sun Lin has released the trend of linen in the Dalian International Fashion Festival, Jiangsu International Fashion Festival, Shanghai Fashion Week, Mercedes China International Fashion Week and other platforms, making Chinese linen fashion into the international perspective. “Strokes and Traces”, “Secret Forest” and “Wandering Aristocrats”, under the theme of Chinese style, are the perfect interpretation of traditional linen in modern fashion.

In order to achieve more young people who love linen, Xinshen will invest in the cultivation of customers in good faith and strength. Since 2013, Xinshen has provided fabrics, venues, trademarks and other resources to enthusiastic and thoughtful Amateurs. In just three years, Xinshen Chuangke has set up four companies including “Maike” and “Tianfeng”. Let the public innovate and share content to maximize value and bring a steady stream of green economy. From creative culture to design, to the development of clothing, home textiles, home, shoes and hats and other end products, the new Shen Chuang's works have been on the major international exhibitions, becoming a popular commodity for Chinese and foreign consumers.

Nowadays, Xinshen Lin is further optimizing the industrial chain and developing towards a green eco-integrated chain led by designers. Green linen born with genetic and environmental protection, in line with the modern needs extremely comfortable characteristics. By observing consumer demand, the designer guides the innovation of fabric production process and the design of maker terminal products to create a one-stop industrial chain of “spot customization” model. At the Shanghai International Fabric Exhibition, more than 1,000 kinds of exquisite linen fabrics have allowed consumers to experience the convenience of “spot customization” and become a well-respected pioneer in the hemp textile industry. Let everyone enjoy the linen lifestyle is the ultimate dream of Xinshen.

Innovation is the core spirit of Xinshen Lin, and it is also the source of power for continuous advancement. At the same time as the creative dreams of the designers and makers, Xinshen Lin has also taken a step toward the dream. On October 29th, Beijing 751D PARK, let us witness the dream of linen fabrics bloom again!

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