Clothing industry began to show new trends

The development of the Internet and social networks has increased the demand for personalization of mass consumers. Young people began to abandon the pursuit of "branding," and began to pursue products and services that reflect individual demands. Along with the change in consumer demand, the cost logic of large-scale products, large-scale production, and large-scale channels in the corporate economic model has also undergone earth-shaking changes.

Some people think that in the overall downturn of the retail industry, the introduction of cross-border elements and concept studios that inject experience has become one of the orientations for transformation of apparel companies. In my opinion, this kind of selling lifestyle is not wrong at all. The mistake is that in many enterprises, the ability to design and manage merchandise is not strong.

Makeup products are included, including make-up, makeup tools, hair care, body care and more. Therefore, it can be seen that in 2016, there will continue to be some brands trying to spread the brand effect through the marking of beauty products in the same way, or to obtain more profits.

The so-called “clothes, food, housing and transportation” as the “clothes” that live in the human instinct society is far more than just “wrapped body”. It is not only the beauty and decent of the style, but also the expression of comfort and personality. Whether it is women's clothing world or children's clothing world, all areas are warming up in competition. Smart clothing is no exception.

Smart clothing was originally a cutting-edge field, and as the clothing industry became more prosperous, olfactory businessmen broadened their original narrow market space. In the next few years, our closet will be filled with such smart clothes - smart shirts that can read out the heartbeat and breathing frequency of humans; coats that can automatically play music; and text and images that can be displayed on the chest T-shirts and so on.

Some well-known apparel companies (such as Nike, Red Bean, Levi's) and the calculator giant (Google) have started to develop computer-controlled "smart clothing." This style of clothing combines stylish design and superior functionality, and it is in line with the future needs of the apparel industry's target consumers. These consumers include professionals, young people and sports enthusiasts.

Therefore, under the background of the “Internet” has become a national strategy, how to use Internet thinking to promote the “intellectual” creation of garments will also become the development direction that can not be ignored in the clothing industry. The development strategy is based on profit, supplemented by scale, and careful diversification.

The desire for consumption is not high, the level of consumption is further subdivided, and the reconstitution of the consumption structure has brought many unfavorable factors to the growth of large-scale enterprises, bringing even more unprecedented crisis to the survival and development of small and medium-sized enterprises. Profit is the main factor, supplemented by scale, and careful diversification will be one of the trends in the apparel industry in 2016.