August 7th-9th, 2016 (Autumn) Shenzhen International Home Furnishing Expo was held in Shenzhen Convention and Exhibition Center, coincident with the celebration of the Guangdong Home Textiles Association and Exhibition Double 20th Anniversary Celebration, which is a double happiness, Fanghua Hey! With a flick of a finger, 20 years have passed. These 20 years are also the 20 years of rapid development of China's modern home textile fabrics and home soft-turning industry. It is also the 20-year trend of people's aesthetics. From the fascinating European medieval luxury palace style in the past, to the transformation of individuality and sleek minimalism, it has also been going on for 20 years. With the love of nature and the return to traditional aesthetics, more and more consumers are inclined to a more simple lifestyle. At the scene of the exhibition, we grabbed the popular taste buds to thank you all!
Trend 1: Return to tradition: “New Chinese†is favored
Features: Everywhere is the scenery everywhere culture
The home textile industry is a fashionable and beautiful industry, and the fashion trend is changing from beginning to end: popular colors, popular patterns, popular crafts, popular fabrics, product design, etc., will present new features every day. But strictly speaking, the trend of each year is the continuation and development of the trend of the previous year. The most impressive thing this year is the wider and more flexible use of Chinese elements.
The “Chinese style†style elements and style symbols popular in the past few years are mostly extracted from “blue-and-white porcelainâ€, “Ming-style home†and “ink paintingâ€. These style elements and style symbols succinctly reflect the essence of “Chinese styleâ€. . But the use of Chinese elements this year is even more bold and innovative. For example, Jinhui Textile, with bird cages, lacquer homes, screens, masks, etc., echoes the Chinese embroidery patterns in the fabrics, flowers, birds and insects, Yunshan Wuhai, etc., showing a sweet pastoral style in the rich Chinese style.
Just as the interpretation of Spring in the East: "New Chinese" is the creation of a new conception of "Heaven and Man". It uses the aesthetics of the East and the West to mix and match, and the five senses of people-oriented design to create a life situation in the spiritual realm. Morik explained this understanding to the fullest: Xiaoqiao water, lotus pond moonlight is an example of "Heaven and Man"; the window of different sizes not only divides the space, but also adds mystery, shadows, layers Beauty is the beauty of Chinese culture within Chinese gardens.
The more experienced people are, the more things they experience, the easier it is to return to tradition. The poetic life of "seeing the South Mountain under the Chrysanthemum East Ridge" is the pursuit of more and more modern urbanites. This goal can now be achieved through the home textile home, which is undoubtedly a happy thing.
What is "new Chinese"?
The so-called "new Chinese style" is the perfect fusion of Chinese elements and fashion elements. This fusion not only highlights China's profound traditional culture, but also creates a step-by-step home landscape.
Trend 2: Return to nature: environmentally friendly materials are popular
Features: Modern and stylish
The trend of home textile home furnishing has an inherent driving force, which is the law of its internal development. These drivers are manifested in two aspects: one is the change in lifestyle brought about by the rapid development of modern science and technology; the other is the constant pursuit of modern consumers for the integration of traditional humanistic spirit and modern civilization. On the one hand, pursuing modern civilization, on the other hand, I hope to return to nature and return to my heart. This pair of fascinating contradictions has created a new trend this year, which is the prevalence of environmentally friendly materials.
Linen, natural fiber cotton, silk and other materials, either single or staggered, taken from natural and non-polluting materials, through a variety of special techniques, to create a natural and fresh, rich in artistic fabrics. These natural eco-friendly fabrics are extremely textured and are irreplaceable, both breathable and hygroscopic.
The natural 100% linen fabric, which is mainly promoted by Mingjin, has not been chemically treated, and it uses a wide range of embroidery and jacquard techniques. It adds a lively and dynamic style to the rough and simple, giving people a feeling of surrounding nature. The beautiful Oriental series, which is comparable to it, can bring a refreshing coolness in the hot summer days.
With the advancement of the times, consumers will inevitably demand more green and environmentally friendly home textile materials. Hong Kong's natural waterproof, mildew and mildew-proof "three-proof" linen fabric can be used not only for home textiles but also for outdoor use. This year, the company's fist product children's environmentally friendly cotton printing series, with safety and pollution-free selling points, is popular with consumers.
In addition, GolgenMilan's "New Chinese" cotton and linen embroidered fabrics this year, with traditional ink and plum blossoms to enhance the quality of cotton and linen, bright and colorful, full of fashion, evolved into a young temperament of the light age, and beautifully interpreted the return of the soul. Natural happiness and satisfaction.
Trend 3: Return to simplicity: "minimalism" low-key luxury
Features: Personality is also the trend
With the love of nature and the return of traditional aesthetics, more and more consumers are beginning to pursue “minimalismâ€. In the past, the concept of “luxury†refers to the ancient aristocratic lifestyle + cumbersome decoration, while the concept of fashion luxury is defined as intelligent + refined material use. This fashion luxury has evolved to become the fashion minimalism that is quite popular this year.
At this year's show, the sunshade and smart home show, with the theme of “minimalismâ€, showcases new products, new technologies and new trends in sunshade decoration. Minimalism pursues a pure, impurity-free artistic effect. The fabrics displayed in this booth are mainly plain, and the complicated craftsmanship is abandoned, showing the most natural side. Therefore, minimalism is not blind and simple, but represents a high-quality attitude to life. Take Juncai as an example, this year's fist products continue the style of Guangzhou embroidery. Because of the rejuvenation of the consumer groups, the color of the embroidery is more rustic, and the color is more natural. Especially the bottom is covered with the same color of the yarn, which is more fashionable.
Hengli cloth industry mainly focuses on the material and color of fabrics, especially the color of some pillows. It adopts the most beautiful emeralds in the moment, tranquil pink orchids, and the fabrics are all in a high-precision jacquard mechanism, simple but not simple.
What is "minimalism"?
Minimalism is a way of life, which means to simplify the methods, means and contents of expressing art to the utmost, thus creating a strong visual experience and thus the essence of art. Simply put, minimalism is to remove the extra decorations and use the most basic expression techniques to pursue the most essential parts.
The years are quiet and the world is stable. With a flick of a finger, 20 years have passed. However, in the past 20 years, the Chinese people have gradually realized that the home is not a face project, but a harbor of the soul, a resting place for the soul. Therefore, the home textile home is extremely luxurious and high-end, and it has evolved into fashion and personality, tranquility and comfort. We are using this side of the pure land, embracing the present and embracing a happy life.
Editor in charge: Chen Xu
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