The izzue x LuHan joint series launch event where izzue collaborated with Luhan

Luhan and izzue have jointly started the pre-sale of the spring/summer 2016 joint series! On April 20, there is also a ceremony for celebrating the birth of Luyi!

After the news of the sale and the birthday event was announced, fans had already arrived at the shop door at 6 o'clock in the morning on April 19, although there were 15 hours before the start of the sale. The queuing crowd at the scene not only had student fans, but also aunts and aunts took part in the purchase instead of daughters, and some even took in queues: cushions, parasols, and meals for three meals. The degree of emphasis is evident.

The crowds in front of the Shanghai shop floor queue

Beijing's on-site queuing crowd has also been routed to shopping malls

As of around 2 pm, the number of queuing in both places had exceeded 300. As the organizer, izzue also had to change the plan to start queuing at 8:30, arrange the one-meter hurdles early, and at the same time start offering the fans free of charge. Deer biscuits and all kinds of drinks.

The deer biscuit on the spot, the cup with the izzue x LuHan logo has long been a favorite of fans.

The joint series was too large to participate in the crowd and had to start selling at 9:00 in advance. Fans who bought the products at the scene were given a nice gift of appreciation from izzue: a limited edition poster with izzue x LuHan roses and deer.

Apart from the purchase, the store also displayed Luyi's 1:1 humanoid licensing photo for the deer meal at the scene. It is worth mentioning that this humanoid licensing brand was also promoted as “net red”, even after fans zero activities ended. He refused to leave and hoped he could take this legislation together.

When the Lusui Qingsheng ceremony started at 12 o'clock, the atmosphere in the store also reached the boiling point of the day. All the fans who lined up outside the store entered the store and consciously followed the order and waited in front of the video to send birthday greetings for the countdown of Luhan’s birthday! At the time of 12 o'clock, Luhan gave each fan of the scene a surprise and thanks for his unique video message.

Shanghai izzue shop event site

At the birthday ceremony, several items prepared for Luhan were printed with "izzue x LuHan", "Reloaded", "Happy birthday to LuHan", and the cakes of the co-branded LOGO were also "satisfied" with fans' berserk collection. .

After the birthday ceremony, the sale of the joint series continued until the birthday of Luhan on April 20 at approximately 2 am.

After Wu Linjun watched, the fans of Beijing and Shanghai made great praises. The fans of Hangzhou also took a look at the products of cooperation between male god and izzue! Get ready for MONEY and start picking up!

Pre-sale goods:

Izzue x LuHan Joint Backpack

Izzue x LuHan series baseball cap

Izzue x LuHan joint series cold cap (white)

Izzue x LuHan joint series cold cap (black)