LANYU returns to Shanghai Fashion Week for the first time in five years after being honored as "Dream Dream"

On April 8th, the autumn/winter 2016 Shanghai Fashion Week kicked off on the shore of Taiping Lake in Xintiandi. LANYU, a designer of the same name of the Chinese designer Lan Yu, who is known for the Grand Palais and Times Square in New York, is one of the important members of the 2016 Autumn Winter Shanghai Fashion Week. She is invited by the organizing committee to host the 2016 Autumn Winter Shanghai Fashion Week. Show, with a "Dream Dream" theme, a romantic retro visual feast. It is reported that before the LANYU show, the "Dream" static exhibition, the "Design Talent Support Plan" and the "beautiful show" model of the show have also become the highlights of the opening day, attracting much attention.

Lan Yu, the founder and design director of LANYU, was dubbed the "Star Queen Designer." Famous young actress Yao Di, "Splendid Female Agent" Song Yi, "China's No. 1 Fashion Girl Anchor" Linda, young actor Li Jinming, supermodel Wang Shiqing & Ji Huanbo, well-known young actress He Yanyan, new actress Shi Shi, crossover girl The host Li Siyu, young actor Jiang Chen, etc. are all gorgeous appearances on the big show red carpet.

The perfect blend of romance and retro to create the most ritual sense of advanced clothing

The "Dream Dream" series released this time was inspired by Hollywood legendary actresses of the 1920s. Continuation of the last season LANYU Haute Couture's theme "Vintage", designers will be gorgeous traditional damask and shiny The bead piece fabric is improved and used in daily wear, it is a sublimation of the single item of clothing. Concise and practical silhouette, full of ritualistic details, for the modern women to create urban sense of everyday attire.

On the soft stage of the T stage, the models dressed in the "Dream Dream" series successively debuted. The designers gave the modern girls a romantic new look and recreated the cool girls who came from Hollywood's heyday. The sloppy, irregular ruffle design exudes the feminine sensation of the LANYU girl. The looming transparent tulle reveals a sensual, silky texture filled with the sheen of the new era, silhouetted against urban chic women. The exquisite lace, as LANYU's iconic element, continues to appear in these works, which further explains the elegance of women. Pearl White, Champagne Gold and Nude Powder, as the main colors of the works released in this season, are partially romantic prints, highlighting the romantic atmosphere of women, and the multiple uses of modern Hollywood elements such as tassels, three-dimensional flowers and bright diamonds are even more romantic. Perfect blend with retro.

LANYU's international vision new layout full line fashion brand

LANYU's children's dresses have also become a highlight of the show. Cute little angels dressed in Dora By LANYU children's wear dress, the audience suddenly full of love and innocence. The children's dresses are decorated with cutouts and flowers, and they are filled with vitality in a highly saturated, bright tone. The soft veil skirt creates a noble princess. In terms of fabric selection, LANYU has consistently adhered to the use of pure natural materials, using pure cotton and silk as the inner lining to protect children's soft skin. The designers have been adhering to the LANYU brand's craftsmanship in every detail with exquisite craftsmanship in the selection of fabrics, the use of technology and the grasp of color.

At the same time, LANYU also released brand accessories and handbags on this big show. The headdress made of bright diamonds, feathers, and pearls, or as light as a leaf, is coiled around the model's hair, or covered with veil to cover the face, and the beauty falls into the mortal. The use of silk as the fabric, pure hand-made fine handbags, has also become a highlight of this release. The precious silk yarn has been one of the imperial fabrics for the royal family since the Song and Yuan Dynasties. It has the metaphor of “one inch of silk and one inch of gold” and it is also called “weaving the holy things”. Every piece of shredded silk works is devoted a lot of effort. Each piece has a strong three-dimensional sense and a high degree of ornamental quality.

Since then, LANYU has evolved from a brand of haute couture wedding dress for girls to become a full-line fashion brand with wedding dresses, gowns, ready-to-wear, children's wear and accessories, and more for women who are pursuing elegance and excellence. LANYU's haute couture and haute couture collections are listed in stores in Beijing, Shanghai, Paris, New York, Los Angeles and Melbourne. According to the brand's latest introduction, LANYU can also implement the "Ready to Buy" mode through the WeChat official platform, providing services to more customers who cannot go to the scene, and starting a new customized mode.

In the opening ceremony, only the designated makeup and makeup design Giorgio Armani, the only designated jewelry partner SPRIN Jewelry, the designated gift partners Mimi, Shanghai Love Electronics, and the fashion sports bracelet amazfit have all been given great encouragement. stand by. As one of the partners of Daxiu, ProX Po Yan poetry adhering to the unremitting pursuit of the professional and the ultimate focus, only for the pursuit of more elegant and outstanding women realize their dreams, and coincides with the concept of LANYU brand.

"Dream Dream" Explores the Source of Chinese Design Inspiration LANYU Opens "Design Talent Support Plan"

LANYU senior dress series CEO Wang Lin delivered a speech

From left to right, she is the representative of S&P Jewellery Co., Ltd. of Shenzhen City; Shi Xiping, president of Shanghai Textile Association; Fang Yu, deputy general manager and editor-in-chief of fashion group; Wang Lin, CEO of LANYU brand, and Shanghai Textile Association. Liu Qifeng, Secretary-General, and Lu Wenjun, President of Shanghai International Fashion Education Center

Ms. Fang Yu, Deputy General Manager and Editor-in-Chief of Fashion Group Fashion Star Show

As a Chinese designer brand LANYU, which has successfully established itself in the international fashion circle, on the day of the fashion week, it launched the “LANYU Design Talent Support Plan” in conjunction with the Shanghai Textile Association, brands, and important fashion media. At the launching ceremony, Mr. Xi Shiping, President of Shanghai Textile Association, Mr. Liu Yufeng, Secretary General of Shanghai Textile Association, Ms. Lu Wenjun, President of Shanghai International Fashion Education Center, and Mr. Yu Yue, the representative of sponsored brand Shi Pulin at the opening ceremony, sponsored by Fashion Group. Ms. Fang Yu, general manager and editor-in-chief, both highly appraised the project and looked forward to it. She hoped that the new generation of Chinese designers would grow up as soon as possible and reach the international stage.

Ms. Lan Yu, founder and design director of LANYU brand, with her unique design style, novel and keen fashion perspective, created a flashy costume that shocked the fashion industry and was the first person to bring Suzhou embroidery to Paris. During the fashion week, the Chinese designers are dedicated to conveying the beauty of Oriental beauty to the world. She is enthusiastic about the public good, encourages cutting-edge, cares for children left behind, supports college students in entrepreneurship, and has a sense of responsibility for promoting industry progress.

The LANYU launched the “Design Talent Support Plan” at the opening ceremony of Shanghai International Fashion Week to further attract and discover outstanding design talents, build a platform for learning, communication and growth, and strive to cultivate more for Chinese design. More outstanding new generation designers. For the outstanding works selected in the “LANYU Design Talent Support Plan”, academic experts, media editors, and brand design directors will be invited for selection. The selected outstanding works will also be integrated in categories to establish a design pool of talents, providing online mentor employment guidance and talent recommendation opportunities.

According to the LANYU brand, the launch of the "Design Talent Support Program" covers clothing, construction, automotive, jewelry, technology, art, and home furnishing. Willing to provide a variety of high-quality resources for those college students with ideal design, build a platform for cross-border and sharing, so that everyone in the collision of different types of design ideas dazzling spark. It is expected that the integration and interaction of different types of design talent resources will bring more inspiration and creative sparks to the Chinese design industry.