Survey of the Pearl River Delta: All Places in Dongguan Houjie Shoes City

After a telephone call, Li Hui traveled from the base city of Zhongshan City and drove to Houjie Town, Dongguan City.

To call, he was the owner of the foreign trade inventories shoe wholesaler who had been dealing with Li Hui for a decade. In the recent past, he received a new batch of goods. Li Hui did not go to Dongguan to get the goods some days, Taiyuan's foreign trade shoe store has been transferred to a friend, but before the end of the year, he wanted to recover the last pot of gold in foreign trade career.

Some people say whether there is Starbucks in a city or not. It is a benchmark for measuring whether it is a petty bourgeoisie. According to this statement, the petty bourgeoisie in Houjie Town is enough to make the “city” unit shameful. There are not only Starbucks, Watsons, but also five-star Hilton hotels. Not only that, the heavy machinery along the road and the construction wall are told. We are building a subway here.

Dongguan does not have an administrative level of “county.” Houjie Town is located in the middle section of the Guangdong-Hong Kong Economic Corridor, connecting Dongguan City in the north and Humen Port in the south. Since ancient times, the business has been prosperous and the products have been prosperous. This area covers an area of ​​126.15 square kilometers, with a local population of approximately 500,000, which is equivalent to a small town in the usual sense of the county town. The GDP of one year is more than double that of Taiyuan City. The outstanding contributors to these GDPs are the footwear and footwear trade.

At noon in the south, the steamy transpiration, the whirling car pulled up the sand and dust, and drove along the straight road to the front. Li Hui pointed forward and said, “There are some big shoe factories over there, picking up some of them for a long time. Export orders. It turned out to be very lively nearby. There was only there to find goods.” He turned back and pointed to the archway behind him: “Now, wholesalers have come here.”

I saw the two big characters on the floor card: Xiasha.

Aoxia Lander representative: He boss Keywords: Clustering; online sales of Xiasha shoe city group is an extension of shoe factory inventory. As far as the goal is concerned, Huisen Shoes City and the opposite Deyun Shoes City put on a welcome gesture, but the bright red banner of the seasonal promotion did not seem to attract more customers. However, foreign trade inventories have gradually become larger and larger, and at least the bosses who have been low-key for many years have found their ownership.

He boss is 40 years old. On September 1, this year, a 40-square-meter square shop was opened on Gionyuan North Road, with a monthly rent of 2,800 yuan. The shelves on the left and right sides are lined with various types of high-grade hiking shoes and casual shoes. The central area is a large cardboard box that is placed in a nine-grid shape. Shoes are packed in double bags with transparent plastic bags. Marks are marked with a marker.

This kind of packaging method makes Li Hui feel very unfamiliar. He has some helplessness: "You don't load, and the guests look uncomfortable. I'm also reluctant to wear them, and the bags are also very expensive." In the past, the owner's warehouse was relatively remote. Li Hui is such a familiar customer. Moving here, he needs to make some concessions for the growing number of new guests.

In the depths of the shop, Ho's niece sits behind the counter. She came to her hometown to help care for the online shop. She pointed to a picture of a brand-name hiking boot on the page and said: "This boots is very good and it has already been sold out by an old customer. Many people will not be the same as before. Come to the store to see, direct access to the Internet, what we see in the delivery, especially convenient."

Inventory retailer representative: Li Hui Keywords: safety factor "You know me, ah, don't tell me too expensive." Li Hui told the boss.

"Cheap there is." Looking along the shoe rack, the two men looked one by one. He pointed to two winter boots in the floor box. He said to Li Hui, "This is $60, that's $50." Li Hui doesn't do it. sound. He boss continued to hand over Li Hui, a famous sports brand casual sneaker, said: "Hey, this is only 30 yuan ah." Li Hui touched it and said: "PU?" Then put it back.

Li Hui does not dare to accept PU shoes. After one and a half years, the upper will deteriorate. There are occasionally unique style pointed shoes, Li Hui just to see, boast a good look. But what he wants to take away is the style that is sold well on weekdays.

Safety factor, this is the guiding ideology of Li Hui's getting goods now. Women's style does not accept, should accord with the position of one's own brand in the future; The design is bold and does not receive, afraid ordinary consumer can't accept; Too expensive not to accept, should take into account Taiyuan consumer's purchasing power... So, get the goods now becomes physical strength Work.

The two murmured for a while and went up to the second floor. It was a small warehouse where the owner separated from the planks and steel shelves. The goods were more complete. Finally, Li Hui visibly looked at the bottom line of his boss's price. He stayed naked in a narrow and hot warehouse for an hour, accompanied by the thunder and thunder that the wood was hit by the goods. He picked out 154 pairs, totaling 10,500. Yuan goods are sent to Taiyuan in 8 boxes. "I used to be able to get it for 60 yuan. Now he is not willing to pay 80 yuan." Li Hui wiped his sweat, and continued, "I am also the same. I have to wait until the upstairs people do not have to pick anything at all."

The representative of the garrison stationers: Ma **

Keywords: stock transfer orders; lack of originality out of what the boss's shop, Li Hui walked deep into the shadow of Xiamen.

Li Hui also has a more important mission to find a suitable cooperative factory for the brand he is gestating. A friend introduced a family, not far from the South Park Road.

"I have a number of fur-like shoes factory, the factory quoted at 100 yuan, high. He said, big factories may be able to cheap." But the big factory at least more than 1,000 pairs to take orders. Still in the test period, Li Hui cannot do too much.

We met the horse in another wholesale warehouse of foreign trade stock shoes. After indicating his intentions, Ma ** drove us to the factory near the long-distance bus station in Houjie Town. Outside the window of the car, near dusk, slowly in the evening, she talked about the business in Kasha.

Five years ago, Ma **'s husband was optimistic about the business opportunities in the Xiasha building. With the highest price of 2,500 yuan for the “Gangsha”, it rented a nearly 60-square-meter street frontage house on the south side of Gion, and now five years later, the building has been built. The landlord unexpectedly grew at a speed of 2,500 yuan to become the "lowest price of the building." "The landlord lady told me every day, lose money, it will rise to 5,000 yuan next year." Even 5,000 is a very appropriate price.

“Now the Shaxa is a new one and we moved one. We have also insisted that this month is still a little relaxed. The first two months are really hard.” Ma Yingfa said, Li Hui answered : "Yeah, then no one came over."

In the event of a shortage of stock, Mabu’s husband opened a small factory with about 30 employees by using a new mall to attract investment. There was no time for rent. However, no inventory can be found, and the foreign trade business is struggling; if they can't get new orders from others, they don't know what to sell. The factory is also a clever woman who can't be without rice.

Due to the lack of original design capabilities, the horse has been caught in a dilemma...

Looking forward to the Xiasha, this naturally formed footwear business and trade cluster witnessed the joys and sorrows of the shoe traders. A person who has been in Dongguan since the age of fifteen said that Dongguan is like five years ago in Shenzhen. Now that Shenzhen is not doing well, it will come to Dongguan. After five years, Dongguan cannot do it. Maybe it will go to the mainland.

The change of the times made Li Hui begin to think about what kind of path his brand should take. Within the next 24 hours, he had knowledge of three factories in Dongguan and Zhongshan, which gave him a very valuable idea. In the follow-up reports, this mysterious idea will come to the surface little by little...